Foundational build

Foundational Build: Business website design built for clarity, trust and enquiries.

From £1,945

Starting project price*

Typically 2-4 weeks

Instalments may be available from £486.25 × 4^†. Questions before proceeding? We can talk it through before you commit.

For businesses replacing an outdated, DIY or underpowered website, the priority is a strong foundation: clear positioning, sensible structure, credible presentation and an obvious route to enquiry. We focus on getting those fundamentals right without overbuilding the scope.

Intended outcomes

Clearer positioning and messaging
A professional digital presence
A customer-focused journey
A foundation designed to support future growth
A website that is easier to maintain and build on

Typical problems

The current website no longer reflects the standard of the business
Positioning and service structure are difficult to understand
The site lacks a clear journey from interest to enquiry
Trust, proof and credibility are inconsistent
The technical and SEO foundation makes future growth harder

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^* Illustrative starting estimate before any additional costs that may be incurred through agreed scope changes, third-party software, licences, subscriptions or other pass-through costs. The final amount may differ and will be confirmed before work starts.

^† On Foundational Build and Conversion Build only, the four-part figures shown are illustrative equal splits. Instalments may be available through eligible payment providers, subject to their terms, eligibility and approval. Provider schedules, fees and the final instalment amount may differ. Convert77 cannot guarantee approval.

How it works

Foundational Build, step by step.

The scope stays focused on the commercial job the website needs to do, with each stage moving towards a clearer customer journey and a more useful finished result.

Plan

Define the website's job, priority audiences, page structure and the information each journey needs.

Shape

Clarify positioning, messaging and the visual hierarchy before the build becomes expensive to change.

Build

Create the responsive website, core functionality and SEO foundations around the agreed structure.

Launch well

Complete the agreed checks, handover requirements and launch preparation rather than treating go-live as an afterthought.

Questions, answered

Questions about Foundational Build.

These are the points that most often matter before deciding whether this is the sensible level of work.

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Who is the Foundational Build for?

It is for businesses that need a strong professional website foundation but do not yet need the deeper conversion strategy and optimisation scope of a Conversion Build.

How many pages are included?

Page count is scoped around what the business and customer journey actually need. Convert77 does not use an arbitrary page count as a substitute for proper scoping.

Does it include SEO?

It includes SEO foundations such as sensible structure, metadata, semantic content and technical basics. Ongoing search growth or large-scale content production is a separate need.

Can the website grow later?

That is the point of the service. The build should give the business a cleaner foundation to extend, measure and improve rather than creating another dead-end website.

Compare the options

Each service solves a different level of website problem. Compare the alternatives rather than forcing the wrong scope.

Improve existing

Conversion Sprinter

For websites with a usable foundation that are losing opportunities through weak messaging, unclear calls to action, missing trust or unnecessary friction.

From £645Typically 1-5 working days

Explore Conversion Sprinter

Focused campaign

Conversion Landing Page

A focused page for a campaign, service or offer where every part of the journey works towards one primary action.

From £495Typically 2-3 working days

Explore Conversion Landing Page

Conversion build

Conversion Build

For businesses where the website needs to actively support enquiries, bookings or sales, with positioning, proof, customer journeys and measurement designed together.

From £2,645Typically 2-4 weeks

Explore Conversion Build

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